Henley Investment Management has officially launched its latest U.S. venture, AquaSonic Car Wash, opening the first location in New Port Richey, Florida, as part of an ambitious $100 million national rollout.
The debut site, located at 6818 U.S. Highway 19, opened at the end of last month and has already demonstrated strong early momentum, processing 450 vehicles on its opening day and securing over 1,300 memberships in the weeks since launch.
AquaSonic is designed to modernise an antiquated and fragmented $15 billion U.S. car wash industry. With 80% of revenues generated from subscriptions and locations selected for their urban convenience, the brand’s approach prioritises technology, sustainability, and customer experience.
Henley has already committed $20 million to launching the chain and is making significant progress toward raising an additional $100 million to accelerate growth. Four AquaSonic locations are expected to open in Florida by the end of the year, in Tampa, Orlando, Palm Beach, and Jacksonville, with 14 sites already secured and long-term plans for over 100 locations nationwide, followed by expansion into Europe.
AquaSonic sets itself apart through:
- 120-degree water in every wash
- Nine-wheel scrubbers for a deeper clean
- A 140-foot conveyor leading to the AeroZone, a high-powered drying system engineered by Formula 1
Speaking about the opportunity in the U.S. market, Ian Rickwood, CEO of Henley Investment Management, said:
”It is a hugely scalable business with tremendous scope for growth and given the macro environment and investment opportunities we are seeing in the United States, this is comfortably the best risk-adjusted return.
Rickwood added:
”Although the car wash industry is a popular and well-established sector, it is crying out for modernisation. We aim to provide a better, quicker, more sustainable service for motorists. Our team has spent years developing and fine-tuning the product.
